It’s 4am on Thursday. I don’t have class until 7 o’clock tonight, thank the baby jesus. I am not yet tired so I was surfing the Internet as I usually do at this time of the day/night when no one else is awake to talk to me. This time, however, was different because I had a goal in mind: find out how much money Jennifer Lopez has made in endorsement deals in the past 12 months.
Honestly, that woman is everywhere.
- She was a judge on this past season of American Idol
- She posed for Gucci with her kids
- She’s the first female spokesperson for the Boys and Girls Club of America
- L’Oreal Paris endorsement deal – now global ambassador for the brand
- Gillette Venus ProSkin endorsement deal
- Launched a lifestyle brand at Kohl’s
- Relaunched her pop music career
- Going to be starring in the upcoming major motion picture, “What To Expect When You’re Expecting”
That is a SHITLOAD of projects, which means a SHITLOAD of money is going to be coming her way this year. As a Jennifer Lopez fan, I’m beyond thrilled for her. So I was doing the research because I was thinking I could do a post on this if I get this position I’m gunning for on this campus publication – I thought it would be cool and this topic is something that’s been on my mind for MONTHS. (Yes, I spend my time thinking about how rich J.Lo is.)
So, I was scouring the Internet for this Very Important Reason when I came across this article from earlier on this year. I read through it, hoping for some information to aid my quest but it didn’t really do much in the way of assistance. Then, for some reason, I started to read the comments. Yes, that’s how bored I was/am. I read every single damn comment posted on that story (or at least every one on that page) and I was fuming by the end.
It’s normal for people to be mean-spirited towards celebrities, I understand this. I also understand J.Lo has a reputation for being “materialistic” and seeming “disingenuous.” I understand both of these claims, but I just disagree. First off, she’s a major celebrity with a lot of expendable income, and she’s also a woman who enjoys fine things. If she chooses to surround live a luxe life because she can afford it that makes her materialistic? And because she talks about being a grounded celebrity while spending large sums of money on shit most people don’t spend large sums of money on, she’s disingenuous? How dumb.
Again, I iterate that this woman is a major celebrity. She’s a high-profile figure, as is her husband. They are a wealthy couple. They have the money to support their lifestyle. If they choose to spend their money in this way, who are we to say they shouldn’t? That never makes any sense to me — when people dictate how others should be spending the money they earn.
Anyways, back to the comments. A lot of them were calling out J.Lo for exploiting her children for publicity. That, I laughed at. First, I can’t tell you prior to this, the last time I had seen any photos of Jennifer Lopez’s kids. Couldn’t tell you the last time I saw her parading them down Melrose Ave flocked by paparazzi. Definitely seems like someone who uses her kids for publicity. Second, this article was posted on January 18, 2011. Prior to then Jennifer had released a “comeback single” Louboutins in 2009. It flopped, yes, but it did revive her name a bit. Also in September of 2010, 4 months prior to the posting of this article, it was announced she was to be a judge on the then-upcoming season of American Idol. That surely got people talking about her again. I also don’t think Gucci would have approached someone they didn’t think was newsworthy. It was in part for charity, so why wouldn’t they capitalize on all the press they could get, and J.Lo was getting quite a bit of it so it seems like a match made in heaven. Because of this, I see no need for J.Lo to have thought, “Hmm, what’s a way I can garner some much-needed publicity since no one is thinking about me these days? Oh! I know, I’ll call up Gucci and ask them to let me and my children model for them!” Yes, I’m sure that’s exactly how it went down. She said Gucci approached her, and after conferring with her husband, she – or rather, they – agreed. I think that’s perfectly legitimate, feasible and respectable.
Which brings me to another point. A few commentors exclaimed that, although J.Lo has a charity of her own — to which Gucci donated in honor of the children’s line they were debuting — and has a history of being charitable and the children’s line being modeled for had a charitable tie-in (Gucci also donated $1 million to UNICEF’s Schools for Africa in honor of the collection), her credibility as a humanitarian was invalid because she wears fur. Because, you know, wearing fur has everything to do with humanitarian efforts.
J.Lo for charity?! A bit hypocritical if you ask me, since she has closets full of fur coats and she even boasts with it… She probably has more endangered animals than an average zoo, but sadly they are all dead.
So yeah, I don’t care how much she does for charity, for me it’s not worth anything coming from her.
if she is such a humanitarian, does she wear SO MUCH FUR? Without a doubt I was one of her biggest fans until that. To me it just shows SO MUCH IGNORANCE on her part. How can you be a good, kind, thoughtful, socially aware person in this world (of celebrity) and wear all that fur? I AM TRULY APPAULED at her behaviour and have lost all respect for her.
I was unaware that a person’s contributions to charity mean nothing once he or she dons a fur coat. But, you know, it makes a lot of sense — especially when the charity being supported has nothing at all to do with animal rights! While I don’t agree with fur (usually. I always excuse Karl Lagerfeld and Anna Wintour), I don’t see how someone’s choice to support fur invalidates his or her decision to support another cause?
And this is one of my favorite comments on there:
Sorry Jenny, but you can’t wear fur and be a good mother at the same time. Too bad.
Like, I actually cannot. What? In what world/universe/stratosphere does this reasoning/logic make any fucking sense?? I seem to have missed the connection that exists between not wearing fur and good parenting. I guess you can argue that her morals are in the wrong place because she chooses to wear fur, and thus she must be an awful mother. But that doesn’t really seem legitimate. It baffles me, though, to see how people who have no relationship to this woman feel as if they can adequately judge her parenting skills of all things.
And my last point of contention is the people who say she only posed for the money. This is a woman who’s supported charitable causes in the past and has even founded her own charity — and with her own sister, no less. I think that track record speaks for her willingness to attempt to do some good in the world. But there are people who say that she only does these charity events for publicity and money. To that I say, a) when a charity is involved in a project, I’m willing to bet publicity is never a bad thing and b) she’s a celebrity, aka someone who gets money thrown at her for the most inane reasons. Even if she is doing it for the publicity she’s still doing some good by brining awareness to the charity which might, in turn, propel a fan of hers to donate to the cause. And what’s the harm in that – her heart isn’t in it? If she’s running her celebrity like a business, you expect her to care too? She has to be a corporation and a human being at the same time? Poor woman. And if she does it for the money, I can’t really blame her. I’m sure if I were in a position to negotiate a price for my being involved in a charitable project, I would not object to this. I’m willing to bet the majority of people on this planet like money and like being paid. Even if she was doing this to be paid, she’s still a high-profile figure so, as I said before, her involvement gets the charity attention. Everyone’s happy: she has a larger bank account and the charity has a broader audience. Well, everyone’s happy except the 40-something-year-old stay-at-home moms who have time to leave malicious comments on articles like this rather than, I don’t know, find a legitimate job.
Yes, I know my bias as a J.Lo supporter clouds my judgment and renders all of my arguments subjective, but I don’t think I’m so madly in love with this beautiful woman that I don’t make sense. It’s these sad women commenting on People.com that don’t make any sense…